About

AIGA Insight

What is AIGA doing and why? While its mission is to advance designing as a professional craft, strategic tool and vital cultural force, the motivations behind AIGA’s actions may not necessarily be so clear. AIGA Insight serves to expose the thought processes behind key organization decisions and create a dialogue with members and the broader design community.

1—6 of 10 articles

From AIGA Insight

What Does AIGA Do with What It Hears? And How Does It Respond?
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by Richard Grefé
Jan 05, 2009(0)
In January 2008, Richard Grefé outlined AIGA’s “resolutions” to its members. In this article he shares the outcomes of the past year and looks ahead for 2009.

From AIGA Insight

How Is AIGA Helping Designers Survive the Recession?
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by Richard Grefé
Dec 03, 2008(6)
The tumultuous economy has many designers feeling uncertain. Richard Grefé explains what AIGA is doing on behalf of members and the profession as a whole.

From AIGA Insight

How Can AIGA Design a Responsible Future?
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by Richard Grefé
Apr 22, 2008(9)
On Earth Day, executive director Richard Grefé explains what AIGA is doing to ensure both environmental and human sustainability.

From AIGA Insight

What Is AIGA Doing in China—and Why?
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by Richard Grefé
Mar 28, 2008(1)
As the AIGA China Advisory Board of the country’s preeminent design educators meets for the first time, executive director Richard Grefé explains the need for dialogue.

From AIGA Insight

How Can Design Influence the Tools of Democracy?
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by Richard Grefé
Mar 11, 2008(1)
In this crucial election year, what is AIGA doing to promote the value of design? Richard Grefé highlights AIGA’s efforts, from voter awareness to setting guidelines for ballot and election design.

From AIGA Insight

What Does AIGA Do with What It Hears?
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by Richard Grefé
Jan 18, 2008(7)
In 2007, AIGA conducted its biennial membership survey. Richard Grefé addresses some of the most frequently heard comments and responds with 28 “resolutions” for 2008.